There are many ways in which an advertising campaign can be undertaken from the standard letterbox drop to an online marketing blitz. The aim of the campaign is to put the company name and the services you offer in front of the eyes of as many people as you can. One of the more unusual, but surprisingly effective, methods is to use plastic door hangers as the means to get the word out.

A plastic door hanger may come in the form of a piece of plastic that has been printed with your company logo and contact details or it may come in the form of a plastic door hanger bag that can be filled with brochures, product samples and promotional items. In either case the hanger is hooked over the door knob of the front doors of houses or apartments in the local area.

The reason why this kind of marketing tactic is proving to be a successful option is because it is not the usual way in which advertising is distributed. A large proportion of flyers that are distributed through letterboxes are thrown straight into the trash without ever being read. With a door hanger, the resident who comes home after being at work for the day will more often than not remove the door hanger from the front door knob as they unlock the door. They will then carry the hanger inside with them, which is a major step in getting your company name and details noticed.

The cost of blank door hangers or a plastic door hanger bag is relatively low. Added to these costs will be the cost of printing which can be done at home from your own computer or you can hire someone to do it for you. This also has the possibility of being a low cost exercise. Preparing the bags and distributing them can either be done by you or your friends or family if cost is again an issue.

All up, running a marketing campaign centered around door hangers or door hanger bags can be a great way to get the business started at minimal cost.